18 ct Everose gold, Eisenkiesel (iron-oxide red-brown quartz) dial with 10 baguette diamonds, fluted bezel, President bracelet, 40 mm. Boutique list price, what dealers ask online, and what someone actually paid at auction, in 3 markets. Every figure sourced and dated.
Eisenkiesel-dial examples sell below list in the UK (−11%) and the euro area (−6%) and 10% above list in the US. No auction sale of this dial in the last 24 months.
Three prices, by market
Boutique price, dealer asking price and real auction result. Currencies are never converted except where stated.
United KingdomGBP
Boutique£54,500rolex.com UK18 Oct 2026
Online£48,750Chrono2418 Oct 2026
AuctionNone foundLast 24 months
vs boutiqueOnline −11%
Online
Boutique
BoutiqueRolex list price (UK) · rolex.com UK, 18 Oct 2026Price served by rolex.com to a UK visitor; dial variant m228235-0045 (Eisenkiesel). Read twice on 18 Oct 2026.
OnlineCheapest UK dealer (box and papers, in stock) · Chrono24, 247 Kettles Ltd (London), 18 Oct 20262022, 228235 Eisenkiesel dial, box and papers, negotiable. Cheaper but not in stock: LBJ £48,122, 'needs to be procured' (https://www.chrono24.co.uk/rolex/--id46463698.htm).
AuctionNo auction sale of the Eisenkiesel-dial 228235 found in the last 24 months. Window 18 Oct 2024 to 18 Oct 2026. Searched: Sotheby's, Christie's, Phillips, Bonhams, Antiquorum, Monaco Legend, Heritage, Dorotheum, Artcurial, Gardiner Houlgate, Fellows, Grailzee, eBay (sold), Chrono24 auction data. The only Eisenkiesel sale found is Phillips Hong Kong XV, Nov 2022, HK$478,800 (outside the window). Sales of 228235 with OTHER dials were not used: Grailzee (US online auction, winning bids before 5% fee) green $52,000 12 Jul 2026, slate $41,000 17 Jun 2026, green $53,900 5 May 2026; Dorotheum Vienna lot 387, brown dial, 22 Nov 2024, €39,000 incl. premium and VAT; eBay €37,200, 15 Oct 2026, dial not stated.
Euro areaEUR
Boutique€62,900rolex.com DE18 Oct 2026
Online€58,900Chrono2418 Oct 2026
AuctionNone foundLast 24 months
vs boutiqueOnline −6.4%
Online
Boutique
BoutiqueRolex list price (Germany) · rolex.com DE, 18 Oct 2026Price served by rolex.com to a German visitor (62.900 €); dial variant m228235-0045 (Eisenkiesel). Read twice on 18 Oct 2026.
OnlineCheapest euro-area dealer (box and papers, in stock) · Chrono24, Juwelier Kremer (Emmen, NL), 18 Oct 202612/2021, 228235-0045 Eisenkiesel, box and papers. Cheaper but not in stock: Ruzza €58,000, 'must be ordered' (https://www.chrono24.de/rolex/--id49237344.htm).
AuctionNo auction sale of the Eisenkiesel-dial 228235 found in the last 24 months. Window 18 Oct 2024 to 18 Oct 2026. Searched: Sotheby's, Christie's, Phillips, Bonhams, Antiquorum, Monaco Legend, Heritage, Dorotheum, Artcurial, Gardiner Houlgate, Fellows, Grailzee, eBay (sold), Chrono24 auction data. The only Eisenkiesel sale found is Phillips Hong Kong XV, Nov 2022, HK$478,800 (outside the window). Sales of 228235 with OTHER dials were not used: Grailzee (US online auction, winning bids before 5% fee) green $52,000 12 Jul 2026, slate $41,000 17 Jun 2026, green $53,900 5 May 2026; Dorotheum Vienna lot 387, brown dial, 22 Nov 2024, €39,000 incl. premium and VAT; eBay €37,200, 15 Oct 2026, dial not stated.
United StatesUSD
Boutique$65,300rolex.com US18 Oct 2026
Online$71,650Chrono2418 Oct 2026
AuctionNone foundLast 24 months
vs boutiqueOnline +9.7%
Boutique
Online
BoutiqueRolex list price (US) · rolex.com US, 18 Oct 2026Price served by rolex.com to a US visitor; dial variant m228235-0045 (Eisenkiesel). Read twice on 18 Oct 2026.
OnlineCheapest US dealer · Chrono24, Luxury Time NYC, 18 Oct 2026Unworn, Eisenkiesel baguette-diamond dial, year not stated. Cheapest exact-dial US listing found.
AuctionNo auction sale of the Eisenkiesel-dial 228235 found in the last 24 months. Window 18 Oct 2024 to 18 Oct 2026. Searched: Sotheby's, Christie's, Phillips, Bonhams, Antiquorum, Monaco Legend, Heritage, Dorotheum, Artcurial, Gardiner Houlgate, Fellows, Grailzee, eBay (sold), Chrono24 auction data. The only Eisenkiesel sale found is Phillips Hong Kong XV, Nov 2022, HK$478,800 (outside the window). Sales of 228235 with OTHER dials were not used: Grailzee (US online auction, winning bids before 5% fee) green $52,000 12 Jul 2026, slate $41,000 17 Jun 2026, green $53,900 5 May 2026; Dorotheum Vienna lot 387, brown dial, 22 Nov 2024, €39,000 incl. premium and VAT; eBay €37,200, 15 Oct 2026, dial not stated.
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Questions
What is the Rolex Day-Date 40 228235-0045 boutique price in United Kingdom?
£54,500 (Rolex list price (UK), rolex.com UK, 18 Oct 2026).
How much do dealers ask for a Rolex Day-Date 40 228235-0045 in United Kingdom?
£48,750: Cheapest UK dealer (box and papers, in stock) (Chrono24, 247 Kettles Ltd (London), checked 18 Oct 2026). An asking price is not a sale price.
What is the Rolex Day-Date 40 228235-0045 boutique price in the euro area?
€62,900 (Rolex list price (Germany), rolex.com DE, 18 Oct 2026).
How much do dealers ask for a Rolex Day-Date 40 228235-0045 in the euro area?
€58,900: Cheapest euro-area dealer (box and papers, in stock) (Chrono24, Juwelier Kremer (Emmen, NL), checked 18 Oct 2026). An asking price is not a sale price.
What is the Rolex Day-Date 40 228235-0045 boutique price in United States?
$65,300 (Rolex list price (US), rolex.com US, 18 Oct 2026).
How much do dealers ask for a Rolex Day-Date 40 228235-0045 in United States?
$71,650: Cheapest US dealer (Chrono24, Luxury Time NYC, checked 18 Oct 2026). An asking price is not a sale price.
Is it worth buying right now?
Eisenkiesel-dial examples sell below list in the UK (−11%) and the euro area (−6%) and 10% above list in the US. No auction sale of this dial in the last 24 months.
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Every figure sourced and dated
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Auction beats asking
An asking price is what a dealer hopes to get. An auction result is what someone paid. Where no public sale exists in the last 24 months, we say so.
Fees, stated
Bring a Trailer and Collecting Cars figures are winning bids before fee unless marked incl. fee. Phillips, Christie’s, Bonhams, Antiquorum, Heritage, Monaco Legend, Lempertz and Iconic figures include buyer’s premium; Gardiner Houlgate figures are hammer prices before premium. Auction sales are shown in the currency they sold in, never converted; when a market had no sale of its own in the last 24 months, its card shows the nearest relevant sale and no gap is computed.
Dated and linked
Asking prices checked 3, 11, 17 and 18 Oct 2026. Auction results checked 18 Oct 2026. See every reference.
