Oystersteel, black dial, blue and red Cerachrom bezel, Jubilee bracelet, 40 mm (discontinued). Boutique list price, what dealers ask online, and what someone actually paid at auction, in 3 markets. Every figure sourced and dated.
Discontinued in April 2026, so there is no list price; the cheapest Jubilee example with box and papers is £17,495 in the UK, and the only Jubilee auction sale found made CHF 15,000 in Geneva.
Three prices, by market
Boutique price, dealer asking price and real auction result. Currencies are never converted except where stated.
United KingdomGBP
BoutiqueDiscontinued
Online£17,495Chrono2418 Oct 2026
AuctionCHF 15,000Sale in Geneva (CHF) · incl. buyer's premiumAntiquorum Geneva9 Nov 2025
Not enough prices for a gap yetAuction in CHF, no gap
Online
BoutiqueDiscontinued: rolex.com shows 'This page is not available' for m126710blro-0001 and the GMT-Master II range no longer lists it (checked 18 Oct 2026). No current list price exists. WatchPro reported a last UK price of £9,850 (bracelet not stated); not used.
OnlineCheapest UK dealer (box and papers) · Chrono24, Knights Fine Jewellery (Stratford), 18 Oct 20262020, used (very good), original box and papers. Made before the Oyster-bracelet version (2021), so Jubilee as delivered; bracelet not stated in the listing text. Cheaper 2022 ask (£17,250, Preowned Watch Company) skipped because its bracelet could not be confirmed.
AuctionNo UK sale found: nearest, real sale in Geneva, with buyer's premium (Swiss francs) · Antiquorum Geneva (lot 613), 9 Nov 2025Cross-market display: no qualifying sale in this market's currency in the last 24 months, so the most relevant recent sale is shown in its original currency (CHF), not converted; no gap is computed. Shown in Swiss francs as sold, not converted. Antiquorum 'Sold' figures include the buyer's premium. Jubilee bracelet, international warranty card and pouch. No euro-area sale in the window: Bonhams Paris lot 63 (€17,920 incl. premium) sold on 17 Oct 2025, one day outside it.
Euro areaEUR
BoutiqueDiscontinued
Online€19,900Chrono2418 Oct 2026
AuctionCHF 15,000Antiquorum Geneva9 Nov 2025
Not enough prices for a gap yetAuction in CHF, no gap
Online
BoutiqueDiscontinued: rolex.com shows 'This page is not available' for m126710blro-0001 and the GMT-Master II range no longer lists it (checked 18 Oct 2026). No current list price exists.
OnlineCheapest euro-area dealer (box and papers) · Chrono24, Uhren Struck (Essen), 18 Oct 20262018 (Jubilee-only period), used (very good), original box and papers.
AuctionReal sale in Geneva, with buyer's premium (Swiss francs) · Antiquorum Geneva (lot 613), 9 Nov 2025Shown in Swiss francs as sold, not converted. Antiquorum 'Sold' figures include the buyer's premium. Jubilee bracelet, international warranty card and pouch. No euro-area sale in the window: Bonhams Paris lot 63 (€17,920 incl. premium) sold on 17 Oct 2025, one day outside it.
United StatesUSD
BoutiqueDiscontinued
Online$23,595Chrono2418 Oct 2026
Auction$25,400Christie's · New York12 Jun 2026
vs onlineAuction +7.6%
Online
Auction
BoutiqueDiscontinued: rolex.com shows 'This page is not available' for m126710blro-0001 and the GMT-Master II range no longer lists it (checked 18 Oct 2026). No current list price exists. Hodinkee reported a last US retail of $12,000 on Jubilee; not used.
OnlineCheapest US dealer (box and papers) · Chrono24, Gamzo & Co. (Los Angeles), 18 Oct 20262019 (Jubilee-only period), used (very good), original box and papers.
AuctionReal sale in the US, with buyer's premium (VARIANT: Oyster bracelet, same ref.) · Christie's · New York, Important Watches (lot 93), 12 Jun 2026VARIANT: same reference 126710BLRO but on the Oyster bracelet, not Jubilee. Price realised includes buyer's premium; USD sale, New York (sale location in the lot page data). Dated 2023, box. Second sale: Christie's lot 73, 9 Dec 2025, $21,590, also Oyster (https://www.christies.com/en/lot/lot-6567965). No Jubilee sale found in the US.
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Questions
How much do dealers ask for a Rolex GMT-Master II 'Pepsi' 126710BLRO in United Kingdom?
£17,495: Cheapest UK dealer (box and papers) (Chrono24, Knights Fine Jewellery (Stratford), checked 18 Oct 2026). An asking price is not a sale price.
What has a Rolex GMT-Master II 'Pepsi' 126710BLRO actually sold for at auction (United Kingdom)?
CHF 15,000: No UK sale found: nearest, real sale in Geneva, with buyer's premium (Swiss francs) (Antiquorum Geneva (lot 613), 9 Nov 2025). Cross-market display: no qualifying sale in this market's currency in the last 24 months, so the most relevant recent sale is shown in its original currency (CHF), not converted; no gap is computed. Shown in Swiss francs as sold, not converted. Antiquorum 'Sold' figures include the buyer's premium. Jubilee bracelet, international warranty card and pouch. No euro-area sale in the window: Bonhams Paris lot 63 (€17,920 incl. premium) sold on 17 Oct 2025, one day outside it.
How much do dealers ask for a Rolex GMT-Master II 'Pepsi' 126710BLRO in the euro area?
€19,900: Cheapest euro-area dealer (box and papers) (Chrono24, Uhren Struck (Essen), checked 18 Oct 2026). An asking price is not a sale price.
What has a Rolex GMT-Master II 'Pepsi' 126710BLRO actually sold for at auction (Euro area)?
CHF 15,000: Real sale in Geneva, with buyer's premium (Swiss francs) (Antiquorum Geneva (lot 613), 9 Nov 2025). Shown in Swiss francs as sold, not converted. Antiquorum 'Sold' figures include the buyer's premium. Jubilee bracelet, international warranty card and pouch. No euro-area sale in the window: Bonhams Paris lot 63 (€17,920 incl. premium) sold on 17 Oct 2025, one day outside it.
How much do dealers ask for a Rolex GMT-Master II 'Pepsi' 126710BLRO in United States?
$23,595: Cheapest US dealer (box and papers) (Chrono24, Gamzo & Co. (Los Angeles), checked 18 Oct 2026). An asking price is not a sale price.
What has a Rolex GMT-Master II 'Pepsi' 126710BLRO actually sold for at auction (United States)?
$25,400: Real sale in the US, with buyer's premium (VARIANT: Oyster bracelet, same ref.) (Christie's · New York, Important Watches (lot 93), 12 Jun 2026). VARIANT: same reference 126710BLRO but on the Oyster bracelet, not Jubilee. Price realised includes buyer's premium; USD sale, New York (sale location in the lot page data). Dated 2023, box. Second sale: Christie's lot 73, 9 Dec 2025, $21,590, also Oyster (https://www.christies.com/en/lot/lot-6567965). No Jubilee sale found in the US.
Is it worth buying right now?
Discontinued in April 2026, so there is no list price; the cheapest Jubilee example with box and papers is £17,495 in the UK, and the only Jubilee auction sale found made CHF 15,000 in Geneva.
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Auction beats asking
An asking price is what a dealer hopes to get. An auction result is what someone paid. Where no public sale exists in the last 24 months, we say so.
Fees, stated
Bring a Trailer and Collecting Cars figures are winning bids before fee unless marked incl. fee. Phillips, Christie’s, Bonhams, Antiquorum, Heritage, Monaco Legend, Lempertz and Iconic figures include buyer’s premium; Gardiner Houlgate figures are hammer prices before premium. Auction sales are shown in the currency they sold in, never converted; when a market had no sale of its own in the last 24 months, its card shows the nearest relevant sale and no gap is computed.
Dated and linked
Asking prices checked 3, 11, 17 and 18 Oct 2026. Auction results checked 18 Oct 2026. See every reference.
